AT&T's pricing intelligence tool, designed to compete ZIP by ZIP.
I designed Scenario Planner to build and compare local pricing choices at ZIP level. This public design-intent rebuild shows the hub, two builder paths, and comparison view with illustrative data.
The public rebuild groups geography into four broad markets. The original design modeled ZIP-level data.
The frame shows the scenario hub. Open the full product to use every route.
Confidential client work
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